What is the main objective of quality assurance?

The main objective of quality assurance is to ensure that products or services meet specific quality standards. This involves systematic monitoring and evaluation of various aspects of production and service delivery to prevent defects and guarantee that the final output is consistent, reliable, and satisfies customer expectations. Quality assurance processes typically include setting standards, performing audits, conducting inspections, and implementing corrective actions when necessary.

By focusing on maintaining quality throughout the production or service cycle, organizations can build trust with customers, enhance their reputation, and ultimately increase customer satisfaction and retention. The emphasis on adhering to defined quality standards supports a culture of continuous improvement, where feedback and data inform processes, leading to better outcomes over time.